Cleaning Industry MarketingMember Story

COHEN
WILLS

& Partner

JUSTIN
KANE

Two partners. One cleaning marketing agency. A shared belief that mental barriers - not tactics - were the real obstacle between $8K and seven figures. Seven Figure Agency proved them right.

Revenue Milestone
$110K
Monthly Recurring Revenue
Up from $8K · Under 14 months
Hear It From Cohen & Justin

In Their Own Words

Cohen Wills & Justin Kane
$8K
Starting MRR
$110K
Current MRR
14 Mo.
Time to Scale
1,275%
Revenue Growth
Where They Started

A Year of Effort. No Traction.

Cohen had spent a full year trying to grow a marketing agency serving the cleaning industry. He had the drive. He had the niche. What he lacked was a system - a clear, proven process for what to do next.

When he first looked at Seven Figure Agency, the requirement was $10K MRR to join. Cohen was at $8K. So he rounded up to $10K on his application - a small act of belief that would change everything.

Justin joined as a partner, and together they brought a shared hunger to break through the invisible ceiling that had kept them stuck.

The Reality Before SFA
Monthly Revenue$8,000 MRR
Time Spent Trying~12 months
Systems in PlaceNone
RoadmapNone
Peer CommunityNone
The Real Breakthrough

It Was Never About Tactics.
It Was About Belief.

Cohen Wills

"Whenever I joined, just immediately there was a system and a process for where I'm at today. Having that knowledge was just priceless."

Co-Founder, Cleaner Marketer
Justin Kane

"Just to believe that you can actually do it. Breaking those mental barriers, seeing these numbers on the screen - seeing that they're legit numbers with legit people."

Co-Founder, Cleaner Marketer
Justin's Four-Minute Mile

"Just like the individual who broke the four-minute mile - once somebody did it, many other people followed to do the same. You just see people breaking barrier after barrier. We can do it. Others can do it. If they did it, we can do it. It's just contagious."

- Justin Kane, Cleaner Marketer
What SFA Delivered

The Three Unlocks

01

A Proven Roadmap

From day one, Cohen and Justin had a clear system: what to implement immediately, what to build next, and how to grow their team. No more guessing.

02

Foresight Into Obstacles

SFA members who had already walked the path helped them anticipate future problems - putting processes in place before the hurdles even appeared.

03

Proof That It's Possible

Seeing real numbers from real agency owners shattered the mental ceiling. Once you believe $110K MRR is achievable, the path to get there becomes clear.

The Journey

$8K to $110K in 14 Months

Month 0
Pre-SFA
Stuck at $8K MRR
A year of effort with no clear system. Cohen rounds up to $10K on his application and takes the leap.
Month 1
Entry
Immediate Clarity
Systems, processes, and a roadmap appear on day one. The guesswork ends.
Months 2–8
Growth
Breaking Barriers
Seeing other members hit milestones rewires what feels possible. The mental ceiling lifts.
Month 14
Scale
$110K MRR Achieved
Cohen and Justin cross $110K monthly recurring revenue - a 1,275% increase from where they started.

"Being surrounded by a team of people who have all been through exactly what you've been through - knowing the future mistakes or problems that you're going to have - and being able to put processes in place to keep you from having that hurdle and continue to grow."

Cohen Wills - Cleaner Marketer
Ready to Break Through?

Your $110K MRR Story
Starts With One Decision

Cohen and Justin didn't have a secret advantage. They had a roadmap, a community, and the proof that it was possible. That's what Seven Figure Agency gives every member.

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